With the writers strike ending, streaming services have had to give up a lot to the strike. This includes things like fair pay and protection to their jobs, but has a crucial detail added onto it, it only lasts two years. This is how these streaming giants like Netflix, Disney Plus, and Paramount are planning on getting ahead. But to do this they need to be prepared when that two years is up starting with lobbying.

The streaming services banded together to form the SIA (Streaming Innovation Alliance) which includes the big names, like Netflix and Disney Plus, and smaller streaming services, like Shudder and Vault. They hope to give themselves a solid foundation on government regulations and make sure that it works for them in this way. This is useful because in the streaming world, the laws are a bit weird. They do not want to risk getting lumped in with social media streams or other things that don’t represent them. This will also give them power as a unified cohesive front when dealing with things like striking workers. 

All in all this is a big deal as it means that this deal the writers made will be harder and harder to maintain. Steaming giants hope AI generation and AI text will have improved enough in two years that they can ignore the writers and force them to settle for less while still pumping out content.