{"id":1364,"date":"2022-10-08T20:10:58","date_gmt":"2022-10-09T01:10:58","guid":{"rendered":"https:\/\/memorialswordandshield.com\/?p=1364"},"modified":"2022-10-09T16:08:11","modified_gmt":"2022-10-09T21:08:11","slug":"patagonia-founder-gives-away-companys-entire-value-for-climate-change","status":"publish","type":"post","link":"https:\/\/memorialswordandshield.com\/es\/1364\/news\/patagonia-founder-gives-away-companys-entire-value-for-climate-change\/","title":{"rendered":"Patagonia Founder Gives Away Company\u2019s Entire Value for Climate Change"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">83-year-old Yvon Chouinard never wanted to become a billionaire, and combined this selfless mindset with his desire to help the environment in a recent decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After seeing himself listed as a billionaire in a business article in the news, Chouinard was \u201creally pissed off,\u201d as he wrote, \u201cI never wanted to be a businessman,\u201d and \u201cI started as a craftsman, making climbing gear for my friends and myself, then I got into apparel.\u201d In a quick response, the CEO announced that all of the company\u2019s profits would go to the Patagonia Purpose Trust, which has a mission of preventing environmental disasters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the majority of the money will be going to this fund, the Chouinard family did end up working with lawyers in order for the company to remain for-profit, while still donating the majority of money made to climate change combating efforts. This includes 98% of Patagonia\u2019s stock going to climate change-based projects involving environmental protection of things such as biodiversity, and habitat. The remaining 2% of the stock will be used to ensure that the apparel company follows Yvon Chouinard\u2019s values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not the first instance of Patagonia\u2019s devotion to the environment. Since 2001, the company has donated 1% of profits yearly, totaling over $140 million, used in projects involving the restoration of ecosystems. Patagonia even started a regenerative ag-brewery that uses a Kernza grain rather than wheat. Still, Chouinard remains committed, as he stated, \u201cWhile we\u2019re doing our best to address the environmental crisis, it\u2019s not enough.\u201d<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>83-year-old Yvon Chouinard never wanted to become a billionaire, and combined this selfless mindset with his desire to help the environment in a recent decision.\u00a0 After seeing himself listed as a billionaire in a business article in the news, Chouinard was \u201creally pissed off,\u201d as he wrote, \u201cI never wanted to be a businessman,\u201d and&#8230;<\/p>","protected":false},"author":2,"featured_media":1365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,37],"tags":[122],"staff_name":[50],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-news","category-news","tag-october-22","staff_name-jonathan-buscher"],"_links":{"self":[{"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":1,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1366,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/posts\/1364\/revisions\/1366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/media\/1365"}],"wp:attachment":[{"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/tags?post=1364"},{"taxonomy":"staff_name","embeddable":true,"href":"https:\/\/memorialswordandshield.com\/es\/wp-json\/wp\/v2\/staff_name?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}